What is a digipak?
A digipak is an alternative to a jewel case (a hard plastic opening case) to hold a CD or DVD. It is usually paperback or cardboard with print on all sides of the gate fold opening. Record Companies and Publishers mostly use digipaks for special edition versions of the CD or DVD and would contain extra features such as special edition photos and booklets.
How are albums marketed?
Albums are marketed in several ways including promotional music videos which are released on different media platforms such as television, the internet including one of the biggest music video website YouTube. There are also advertisements on these media platforms that promote the album itself including the tracks that are featured and the date that the album will be released. Albums are also promoted at festivals, posters and by the record companies other labels. The actual album itself relies on the presentation of the CD case to catch the audiences eyes in the stores such as HMV, Tescos and online websites.
The Arctic Monkeys album is a simple photo of the band members with the name of the Artist and no album name. This therefore means the audience shuold know the album from the cover photo and name which attracts the audience who already know who the band are. The Limp Bizkit album features both the name of the band and the name of the album. This makes it easy for the audience to find what the album is. The photo is quite bizzare and unique which draws the audiences attention. Finally The XX debut album is meerly just an 'X' with no other information. This is an alternative way of attracting the audience as they will become curious to what album it is by turning it over, reveling the name of the band and the album name.
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