Product Research - Promotional Advert Analysis 1

The Subways - Money and Celebrity

This is a HMV exclusive promotional advert, primarly trying to make the audience shop at HMV for the album. It is very detailed, with a lot of different information including the price, a studio shot of the band and the album. As well as additional information on the album and of HMV.

The studio shot, which takes up the entire page, directly addresses the audience as the entire band are looking at the camera. Therefore as the audience look at the page, their eyes make contact with the band and they look at the other features of the page. The medium 3 shot of the band is done for the audience to recognise the band as The Subways that have not been in the spotlight for a while. The black costumes of the band sopport this as further as the audiences eyes only take notice of the faces of the band.

There is also a picture of the album, which lets the audience know the appearance of it when they are looking for it in HMV or other record stores.

Finally the font is simple and minimalistic which makes it easy for the audience to read. This is most likely because there is a lot of information to read on the page.