Final Advert

Final Digipak

Final Video

Editing Process - Digipak and Advert

Software
To create the Digipak and Advert I used a piece of software called Adobe Photoshop CS4. This is an graphic manipulation software and has all the tools that is needed to create the ancillary products.

Paper Texture
Firstly I used a paper texture and added a sepia tone to it so that it would old and faded to add to the theme of the product.

The photos
The photos are an important part of the digipak and advert and to make them blend with the theme I adjusted the colour curves and the hue and saturation of them.

The Title
The logo of the band needed to fit with the colour scheme of the digipak and advert so by using layer -> blending options I added a gradient to it.

The CD's
To create the cd's we took the sizing from an online template and then cut out the area and added an image onto the the cd's.

For the album disc we added a craquelure effect to it which made the cd look more rugged and worn out which is the theme of the products.

The Advert Gradient
To make the the paper texture blend into the photo on the advert just like the flatplans that we created we used a vector layer and added a gradient effect to it which made the paper texture and the photo layers blend together.

The Logos

To make the logos look unlike the original ones we use blending options to edit the transparency and the way that the logos interacted with layer underneath which gave us a worn out look.

Editing Process - Video

Changes to the storyboards
Using the storyboards, we sequenced the shots in the same order. However during the editing process we felt that there were some shots that required changing for the benefit of the video.

• Shot 20 which was initially planned to be an establishing shot of the busy streets of York however we changed this to a location shot of York Minster as we had already shot some location shots that would appear throughout the video.
• In planning we intended shot 25 to be a long shot of the main character walking toward the camera when out filming we changed this to an extreme long shot from the side as it fit in with the surrounding area.
• Shot 29 initially intended to be the character sat on a bench however when out filming we decided to change this location. Instead we used the edge of the fountain as the fountain is a more of an iconic place.
• Shot 30 had been changed from a standard P.O.V shot to a long shot, which the character then steps into the frame as we felt it denoted how the character went back to see the guitarist after thinking on the fountain.
• Shot 3 on page 6 of the storyboard was the P.O.V shot from the characters eyes as he put money in the guitarists case. We have completely cut this shot out as we felt we had a sufficient amount of shots in this scene. We feel the long time of the shot that we replaced it with makes the audience feel more of a connection with how the main character is connecting with the guitarist.
• Shot 4 and 5 in on page 6 have been swapped around to add to the variety of shot distances
• Shot 6 on page 6 was left out as it didn't seem to fit in with the running order of the music.

Colour Grading

We have chose to add a colour grade to the entire video, giving it a warm feel, similar to video shot on film. We chose to do this as in the research, the other music videos of this band used vcr players and projection shots of film and therefore wanting to keep the analogue feel we added a colour grading to add to this collection that the bands music videos have.

The Last Shot

This shot was done by walking backwards with the camera and revealing all the characters together, as a band. We wanted to make it feel like the characters dreams of being in a band and having his life change direction by adding dreamy feeling effects. We have added a stabilisation program to make the camera track backwards smoothly and we have also increased the diffusion of the shot to make it more 'out of this world'. We finally added a small wobble effect to the clip in conjunction with a blur to fade out. This I feel creates a 'cliff hanger' feel to the music video as it hints that the character may have only been dreaming about this.

Summary
Overall I feel the video production as gone well. The variety of camera work and the pace of the shots express the mood of the song well, featuring no rapid cuts the whole video I feel runs together well. Particular shots I am pleased of are the ones that feature lens flares behind the character as the composition and location that we chose were a good choice. I also feel that the narrative of the music video moves at the correct pace. We have some shots that lower the standard of the video and that due to time issues can not be redone. The shot where the character begins to sing and it cuts to a side view and back to a front view while he is walking across a bridge is slightly out of continuity as you can see that the character has just began to walk again when the angle is changed. We have tried to eliminate this problem but due to lyrics needing to be seen we could not cut out the character just starting to walk again. There is also a shot in the church area that has dark lighting and feels a bit out of the style that the others shots are in.

Filming Complications

Over the past 2 days we have filmed in the centre of York. The first day has gone well and we have filmed the location shots and main character shots that we scheduled to do on the shooting schedule. The second day has not been as successful as due to actors unable to attend due to reasons on the day we were unable to shoot and we have therefore planned another date at the weekend to finish the filming.

Advert - Drafts

Initial flat plan:                                                 Initial plan: 

Similar to the digipak we have created and initial flat plan and and initial plan. From the research, the magazine adverts often feature the title of the band quite large in relation to the other elements and is easily read and most of the time draws the audiences eye first when they look at the advert. Because of this we have placed the title at the top and have chosen to put a picture of the band at the bottom so once the audience have read the band name they will look down to the band itself and be tempted to read the titles as they look down the advert. The advert will feature the name of the band, album and the single but will also feature the website name and relevant labels such as the island record label and stores where the album can be purchased. We did not want to put features such as ratings and other information as we wanted to keep it minimalistic and easy for the audience to view.

Digipak - Draft

Here are the two drafts for the digipak. To plan where we are going to place the certain features of the digipak we have created a flat plan. This has given us a basic understanding to how to set it out.

Initial flat plan:



















From the flat plan we have created an initial plan. By using photographs similar to the ones that we will take on the day of filming, we have created a mock up of the digipak layout. The front cover will have a photograph of the converse shoes that the main character uses in the video. These will be used as iconography as they represent how the person who has worn them have traveled far and is aged. We have then used two pictures of the buskers and one picture of the main character in the video. Finally for the part of the digipak that will contain the cd and the part that contains we have used an aged paper texture to maintain the theme of aging within the digipak.

Initial plan:

Shooting Schedule

 Full Size: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAEFXO29FagCkNj7qR9mAj6U97W3-6bnnWcFmlpV_x4C65NLKMDqvSjm04be3W0BvzWDc8HtLTonLnWEQjNqvSILBrH5fhT9ZhhSxM1LNiSQrbzNLBpKHSGOeFWuYpKrhsB1ZgG5lZAUA/s1600/ss1.png
Full Size: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZghaLtmcLOZiB2FKGT9cNVTNXKRfl2oWU5SsymXzcIJVO0flt5g4L1bVLeojd1PUQif-gblhoWN6cX_Xt5mezu7tiGuXJ9iyNUc5C3_yhrmbTtDrJVhNV9MO6I2QVZxREZRDBW6A5emo/s1600/ss2.png